Business is about being one step ahead phone number list of your competitors and brands that don't care about the competition eventually die out in the long run. Inaccurate business forecasts and poor competitor analysis were major reasons for Kodak's decline. The phone number list company held firmly to its film-based business model even as all indications pointed to advances in digital photography - and, ironically, Kodak invented the first digital camera - which resulted in its bankruptcy. Therefore, it is important phone number list to track and measure the reach of your competitors.
Competitor analysis allows you to keep your finger on the phone number list pulse of your industry so you know which strategies will bring you the maximum benefit. It is an essential part of your entire marketing plan. Let's see why competitor analysis is important and how to use the phone number list best tools to keep tabs on your competitors.
Main tools for performing competitor analysis
Here are the phone number list main tools you need to perform a comprehensive competitor analysis to identify both opportunities and threats that are important to the survival of your business. With SEMrush, you can assess your competitors' phone number list marketing efforts on all four fronts: SEO, advertising, content, and social media.
Log in to the dashboard and enter your competitor's URL. Choose "Domain Overview" from the phone number list drop-down menu. can see top organic keywords, highest paying keywords, sample ads, a phone number list of backlinks, number of referring domains, and sample image ads your competitors are using. Ahrefs is the best tool if you want to perform a comprehensive backlink analysis phone number list of your competitor's domain. It has many new features that make it easier for you.
Log in to the phone number list dashboard and enter your competitor's URL in the search bar. You will be able to see the number of backlinks, total number of referring domains, total number of organic traffic, and total number of organic keywords. On the right side you will be able to see a breakdown of links based on dofollow, .gov, .edu, government etc. This can give you an idea of the reliability of the phone number list site and the effort you need to apply on your link building campaigns.