Torfs uses digital innovation to keep its employees happy and motivated. "Satisfied employees make for satisfied customers," explains Laeremans. "Our focus in innovation is on giving our employees the tools they need to do their jobs more easily." To achieve this, every Torfs store has a digital ambassador who must ensure that digital initiatives facilitate daily work and contact with the customer. This approach was critical to the company's success during the lockdown. By combining digital and store resources with click-and-collect capabilities, Torfs was able to make its employees part of the digital solution and keep them working.
Be proud of what you do and connect sincerely The final piece of advice from our experts is to take pride in what you do and connect sincerely. For Van Troost, this means focusing on sustainability by helping farmers reduce their nitrogen emissions. Thanks to the efforts of farmers, emissions have already decreased enormously in the Israel phone number list past 20 years and Lely is helping them take the next step with its pioneering fertilization system. With this system, 70% of nitrogen emissions are captured and reused. "If you believe in what you do, it is visible and influences your customers," says Van Troost. "At Lely, we want to help farmers feed the world, and I believe in that mission.
Closeness to its employees and customers is extremely important to Laeremans. "I think if the past year has shown anything, it's that connecting genuinely with others is crucial," she advises. "and help others wherever you can." A great customer experience isn't just about great digital features and capabilities. It is at least as important to show that you care about your customers, your employees and the environment . When you're genuinely involved, it's much easier to keep existing customers happy and win new ones. About Torfs Elke Laeremans is CIO/COO at the Belgian shoe chain Torfs . The company has more than 70 stores in Belgium and a thriving webshop for Dutch and French customers.